ALESSANDRO STRACCIA

Creative Director / Creative Technologist

CONTACT: astraccia@gmail.com
RESUME: click here
LinkedIn: click here


Brazilian creative director and creative technologist. Experience in advertising and technology since 1997, currently partner and creative techologist at Mustaxe.mx.

History

Mustaxe.mx, Grupo Eugênio, AgênciaClick (Isobar Group), FabraQuinteiro, Invision, Interagency, Forever Publishing and Advertising.

Clients I´ve worked for

Bradesco Bank, Itaú Bank, GM, Fiat, Honda, Bosch, GE, Fedex, Caloi, Petrobras, Eletrobrás, Motorola, LG, Suvinil and (many) others.

Skills

Creative Direction, Creative QA, Team Coordination and Planning, Art Direction, Web Development (PHP and Javascript) for creative purposes like VR, Augmented Reality, Simulation, 3D Modelling and Motion Graphics (Flash and After Effects).

Awards

Merit - One Show Interactive
2 Cannes Shortlist
Tela Viva Móvel
WSA Mobile (with Cidade Legal and Sem Carro Apps)
Gold - ABP / Festival do Rio
Gold, Silver and Merit - Gramado Festival of Advertising
Bronze - MMOnline

 

Cidade Legal (Smart City) Startup

Co-founder

Cidade Legal (Smart City) is a startup intended to help locals to report city problems to the mayor and his staff. With an App, the locals can report problems like holes in the street, broken streets and traffic lights, traffic sign broken and many other common problems we can find in every city in the world.

Cidade Legal has a Backoffice system too, wich collects all the information reported by locals and organizes and formats them in tables and graphs., helping the city´s staff to track and solve each problem.

Cidade Legal had a huge media coverage and showed up on several newspapers, magazines and TV news. Cidade Legal also won Tela Viva Móvel Apps Awards in the Smart Cities Category.

Together we can make a better city!

 

 


Website: www.cidadelegal.com
Fanpage: click here

Video Promo: click here

Media coverage (in portuguese only, sorry): click here

 



Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

 

GE Hotsite for Ultrasound Equipments

Creative Direction / Planning

Website: ultrassomge.com.br

 

Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

 

Schwinn and Caloi Motion Graphics

Art Direction / Motion Graphics (After Effects)
 
 

Rossi Droneview

Technology Consulting / Development

 

Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

Cidade Legal (Smart City) App

 

Porto Seguro Insurance Company / Christmas Animation (draft version)

Art Direction / Motion Graphics (After Effects / Flash)
 

Docol 3D Animation

Art Direction / 3D Modelling and Animation (3D Max + After Effects)
 
 

Social Media Campaign / Guerrilha Campaing for the brazilian Singer Lucas Scudeller

Client: Lucas Scudeller / Agency: AgênciaTrampo / Creative Direction and art direction
 


 

Campaigns for GNT - GloboSat

 
Client: GNT/GloboSat / Agency: Focus / Creative direction, art direction and motion design
 
 

CicloFaixa Cidade de São Paulo

 
Client: Bradesco Car Insurance/ Agency: Agência Trampo + FabraQuinteiro / Art direction, motion design and social media

 

Estudar na França / Ano da França no Brasil

 
Client: France Government / Agency: Agência Trampo + United / Creactive direction, art direction (+Rodrigo Bondioli) and project management

 

Fiat Panda

 
Client: Fiat Mexico / Agency: AgênciaClick/IsoBar / Concept (+Bruno Barbieri), art direction and motion design
Drag the text / Fiat Panda. small outside, surprisingly large inside.
Inside the Fiat Panda looks like this / Rollover / Outside, it looks like that / Fiat Panda. small outside, surprisingly large inside.

GM - Chevrolet Captiva

 
Client: GM / Agency: McCann / Production coordination and motion design

Rich media - Yahoo´s home page
 
 
 
 

Cannes Festival

 
shortlist - cannes 2008 / Client: Epson / Agency: FabraQuinteiro / Art direction (+Tales D'Ângelo) and motion design
 
 
 

Other Advertising Festivals

 
merit - One Show Interactive 2008 / shortlist - cannes 2007 / gold - ABP 2007/ bronze - MMonline 2007
Client: IPE / Agency: FabraQuinteiro / Concept (+Denilson Fedozzi and José Rezek) , art direction and motion design
 
silver - Gramado Festival 2007 / Client: IPE / Agency: FabraQuinteiro / Concept (+Denilson Fedozzi and José Rezek), art direction and motion design
 
gold - Gramado Festival 2007 / Client: Unica / Agency: FabraQuinteiro / Concept (+Denilson Fedozzi and José Rezek), art direction and motion design
 
merit - Gramado Festival 2007 / Client: Space Security /Agency: FabraQuinteiro / Concept, art direction and motion design
 
 

TIM Mother´s Day

 
Client: TIM / Agency: McCann / Production coordination and motion design

Banner that sends voice message




Rich media banner


 
 

Little Doctor Book

 
Agency: NBS São Paulo / Creative direction, art direction and motion design





 
 

Think Epson

 
Client: Epson / Agency: FabraQuinteiro/ Concept, art direction (+Denilson Fedozzi and José Rezek) and motion design




 
Client: Epson / Agency: FabraQuinteiro / Art direction and motion design
Think Epson Campaign

 


 
 
Integrated banner
 
Client: Epson / Agency: FabraQuinteiro / Copywriting - TV Commercial

 
 

Kia Motors

 
Client: Kia Motors - Proposal / Agency: FabraQuinteiro / Concept, art direction (+Denilson Fedozzi) and 3D animation





 
 

Honda Fit

 
Client: Honda / Agency: Fischer America / BG Interactive / Concept (+José Rezek), art direction and motion design

 
 

Caloi

 
Client: Caloi / Agency: FabraQuinteiro / Concept

Social media tool for bikers.


 
Client: Caloi / Agency: FabraQuinteiro / Concept and art direction

Background advertising.
 
 

E-Indignação

Agency: FabraQuinteiro / Concept (+Denilson Fedozzi) and motion design

E-indignação appeared as a way to protest against corruption. It was a viral action on the Internet in which each person who registered advanced 2 meters to traverse 1,012 km to go from São Paulo to Brasília – the capital of the country.

The website also had links of the main vehicles which covered the crisis, polls, messages and forums to exchange ideas. There were also banners, Internet pieces and Orkut communities for people to support the action in their own websites.

All of this achieved BEFORE Facebook age. A viral campaign without Share and Like buttons.

 
 

Marina de la Riva

 
Client: Marina de la Riva - Cuban-brazilian singer / Agency: Originality / Art Direction

 
 
Client: Unicid / Agency: FabraQuinteiro / Concept, art direction and motion design
 
Client: Bradesco /Agency: FabraQuinteiro / Concept, art direction and motion design
 
 

Illustration

 
Client: Telemar / Agency: Invision/Propeg / Concept, art direction and 3D illustration



 
Client: Bosch /Agency: Invision/Propeg / Art direction and 3D illustration



 
Client: Electrolux / Agency: Invision/Propeg / Art direction and 3D illustration